Friday, June 21, 2013

Invitations on your route with Google Glass

Imagine that while driving your car, you are proposed an offer by google Glass to have a look at a store. If you accept and enter the store, you are offered a cup of coffee or
receive an additional discount on your next purchase.

Advertising has always had the goal to get the readers to the store so this seems a logical next step for advertisers.

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Since 2005 Ivan integrates Google services in his Internet projects and websites. Why make content searchable for Google in a selfmade content management system, if you can put it immediately in Google itself by publishing on You Tube, Blogger, Picasa, Calendar & Maps and then can integrate it back into a website? This creates for the customers also several search results from multiple web locations instead of only from one website. Read more

Since 2011 Ivan stands on its own feet, and he has his Google strategy translated into his own business 'UP-TO-DATE WebDesign' where he now applies this to his customers on a daily base.