Ever since the integration of Google Goggles, scanning and recognizing a logo is already possible with Google Now.
When you’re searching for a logo via Google Images and you click on "similar images", you see the recognition software already in operation.
After positive identification of the logo, Google Glass offers:
- A bit of explanation about the brand,
- The option to 'like' the brand or to follow it through your Google+ Circles,
- Shows you the latest news about the brand immediately via Google News,
- Or you will be connected immediately to the brand page on Google+ where you can discover all new products, promotions and commercials.
- Ads in traditional media such as newspapers, with a clear logo suddenly get a lot more response options
- Free hip t-shirts of 'cool' brands or artists with a clear logo are a gateway to more explanation, images, videos, music, tickets, offers, activities, ...
- Sports sponsorship will suddenly get a lot more opportunities for direct contact or sale,
- You will be able to keep up with the latest models of your favorite car brands by looking at the logo on a car or in a magazine with Google Glass
- Also clear logos or banners on a website or app will be a link to many more opportunities
- Car commercials will start rising in popularity again
Thanks to Google Glass, we will be able to measure and locate with ability to recognize next to the 'search behavior' and 'click stream' it with Google Analytics.